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Welcome!

Welcome to a world of beauty and excellence, where every product is handpicked to elevate your look and boost your confidence. Whether you're seeking bold, iconic shades or a natural glow, we've selected amazing brands just for you. From Jeffree Star and Stila to Beauty Creations, BeBella, MAC, Too Faced, and many more, our curated collection features top names at great prices. Explore our shop and   discover your next beauty obsession!

My Story

My name is Lola, owner of I Am Worth It Cosmetics. I’m a breast cancer and stroke survivor, currently facing a terminal illness, but my passion for empowering women remains strong. I created this shop to remind you that your beauty and worth are undeniable, no matter what you’ve been through.

As a certified permanent makeup artist, certified makeup artist and areola reconstruction specialist, I’ve helped women feel confident and reclaim their sense of self. Through I Am Worth It Cosmetics, I want to help you achieve your beauty goals and embrace your unique self.

This journey is about more than makeup—it’s about self-love and empowerment.

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